Recent statistical information brings to light that Vitamin D deficiency is alarmingly on the rise. Likely reasons for this trend are a decrease in dairy consumption due to increases in vegan and vegetarian lifestyles, lactose intolerance and increase use of sunscreens. 75% of Americans do not get sufficient vitamin D. The average American diet provides only 100 IU per day. Dark skinned people in less sunny areas are particularly susceptible to deficiency.
